What is eCommerce SEO?

E-Commerce SEO (Search Engine Optimisation) is an online marketing strategy that helps the online e-commerce store (the brand’s website) rank higher on Google’s SERPs organically. Although the keywords focus and customer targeting may vary between e-commerce and normal SEO, overall optimization efforts and key components remain almost the same. 

The top three benefits of eCommerce SEO

1. Quality website traffic: A perfect and consistent on-page optimization of collection and product pages helps attract more potential and relevant customers to visit your online store. 
2. Save marketing costs: When compared to other marketing channels and strategies like advertisements, SEO optimization is a more economical option for online stores.
3. Low maintenance: Unlike other marketing strategies, where brands need to continuously invest in, SEO is a one-time investment that can fetch long-lasting results. 

Key components of an eCommerce SEO strategy

• Technical setup for SEO 

By setting up the technical infrastructure for SEO, the online store becomes eligible to rank on Google. And by doing it the best way, the online store can rank higher on SERPs. Some of the important technical SEO tasks include HTTPS, making them mobile-friendly or responsive, improving page speed, faceted navigation, and indexing.

• Keyword research

Ofcourse, not everyone can handle this. It requires expertise and experience from companies providing SEO services. After all, product-specific keywords matter more than the brand or generic keywords. Notably, competitor keyword analysis and ranking play a crucial role in your online store’s keyword research and optimization.   

• On-page SEO optimization

It is nothing but presenting the title tag, meta description, and H1/H2s in the language that Google can understand. This helps increase the ranking based on the place, order, and search volume of the keyword. E-commerce SEO-friendly keyworded descriptions work the best.    

• Link building

Not all website themes are SEO friendly. It requires at least minimal custom development for online stores to have the right architecture and structure for link building. Reach out to the custom eCommerce solutions provider for end-to-end or standalone custom web development services. 

• Content marketing

This is an ongoing SEO strategy that adapts to the latest search terms and customer requirements. With the help of content marketing, online stores can consistently retain the ranking on SERPs. It need not necessarily be blog posts; instead, it can be product descriptions, headlines, images, URLs, alt text, etc.   

Frequently asked questions

1. What is eCommerce in SEO?
   The purpose of eCommerce SEO is to optimise the online e-commerce store and its products relevant to the target customer’s search terms. This helps in attracting more organic traffic to the store. 
2. How is it different from normal SEO?
   E-commerce SEO addresses a more narrow and potential audience online, involving product-specific keywords. Whereas, normal SEO addresses a broader audience with generic or common keywords.
3. What is the best SEO tool for eCommerce?
   Each SEO tool comes with its perks. While some tools excel at keyword analysis, others are adept at competitor analysis, and still others are excellent at site audits. Some of the top eCommerce SEO tools are Google Search Console, Google Analytics, Semrush, Yoast SEO, and Ahrefs.
4. How about eCommerce seo and gen AI?
   Of course, generative AI is taking leaps and bounds in almost all fields. With SEO, the SERPs have already been transformed with Google’s gen AI results, and it will continue to evolve, fetching more precise and relevant search results in addition to helping brands structure product-focused keywords. 
5. Which e-commerce platform is best for SEO?
   Certainly, Shopify and WooCommerce continue to be the top platforms when it comes to e-commerce architecture for online stores. No doubt these platforms have leveraged SEO with their advanced features and plugins.