Print Industry Content Marketing is Simple and Immensely Effective
Print campaigns receive 37% higher engagement from consumers against digital marketing. hard to believe, right! in this day & time of digital services offering new & technically advanced services print media is considered a waste of money & effort. a survey by kantar media says that 79% of people still read print newspapers, and 82% read printed ads in printed magazines are more enjoyable than online. digital is powerful but content circulated through direct mail can be just as powerful.
Why branded print content and print magazines? The underlying purpose for brands to invest are customer education, retention and brand loyalty. In a mature market print content and magazines provide the story topics that can strike the right chord with your customers.
Quality print content or print magazine offers every business an effective offline element for their marketing strategy thereby building brand equity.