An email sent to a potential or current customer is email marketing. Using email to send advertisements, request business, or solicit sales is email marketing.
The primary purpose of this engagement is to achieve one or more of three key objectives, to build loyalty, trust, and brand awareness.Every day when we open our mailbox, we are flooded with automated email newsletters and promotions. In all the hundred emails we sift through & delete, one or two catches our attention and we open them. The reason largely lies in how well the email was designed and crafted to get your attention.
If you are looking to increase sales & revenue for your business, Email marketing should be on top of your internet-based business strategy. The simple fact that it’s highly cost-effective and has the most reach is reason enough. Here are a few more reasons
Plan & identify the Campaign goals
Different email campaigns can have different goals. We understand your purpose, be it to promote a new product, or keep your clientele engaged. We create a template that suits the need.
Creative & visually engaging emails
Our creative experts will help you design aesthetically appealing emails based on your brand, products & purpose. We have various templates that you can drag & drop if you choose to use our email builder.
Strike the Right Chord
We write the perfect subject lines that can grab the attention. We optimise your content by personalising it, striking imagery & attractive layouts.
Deliver better experiences
We will tailor content based on behaviour & interactions to create higher engagement.
Build a targeted approach
Rather than do a post-it-to-all, we take a segmented line based on purchase history, gender, geography etc.
Track & Analyse
We give you periodic reports where you can actually track progress and change what’s not working for you.
It feels specifically written for the person, they feel special and make them feel you are thinking about them and could inspire them to buy from you.
Emails are opened on mobile most of the time. With a well-designed email, you can constantly connect & convert.
Emails are read more than social media? Research shows more than 90% of emails are read the instant it shows up. Emails also have a higher conversion ratio than that of social media.
With the correct client data & information, you can drive business by effective promotion. An email on their birthday with a discount coupon for their favourite products rather than sending a generic list could drive your brand loyalty & revenue.
You can track your email delivery rates, open & click through rates, unsubscribe & bounce rates. This helps you strategise and personalize your email campaigns better.
Thursday is the best day to send emails, with the highest open (18.9%) and click-through rates (2.7%).
Well thats why you need expertise to run an efective email campaign. Searchnscore Solutions are professionals in automated email campaign. We design & create effective email campaigns, bulk emails, newsletters and mass email – with & without the coding.
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