Your brand is not what
– Jon Iwata
It’s what sells what you sell. A brand is an idea or image people have about what you sell.
Anyone can sell a product but a brand is unique.
For instance, many companies sell sport shoes but Nike with its logo and tagline “Just do It" or Adidas with its “Impossible is nothing” connects with its customers practically & emotionally.
In fact, Brand is the heart of the company.