Long form content
5 years ago, the average article length ranged between 500-1000 words. In 2022 63% of articles according to orbit media research exceed 1000 words and 36% go above 1500 words and have reported higher readership or following.
Long-form content is any piece of written content that exceeds a word count of 750-1500 and then few others say it is articles that go beyond 2,500 -3,000 words. This change shows an inclination towards longform marketing content, it need not necessarily convert to business. The trick here is in the when & how of making exciting long form content.